Ep 304: 8 Figure Beauty Empire Trinny London's Epic Organic Content
DTC Podcast
How to Reach Your Customers Organically and Paidly
Do you have just as much of a focus on paid at the very top of funnel as well? Yeah it's both and it depends you know different customers are also different so you will have somebody who new tranny from her days on tv and has been following her for years. You'll have somebody who we had a lot of people discover tranny during lockdown for example on youtubeSo people who came in organically that way but some people come in that way too. It isn't really the sort of traditional funnel in many ways doesn't apply because there's a lot of touch points and people go back and forth.
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