The buying in book is a look at why people buy what they do. The author talks about the power of branding and how it's used to express ourselves. He says that he loves brands, but doesn't want to be involved with them anymore.
Rob Walker discusses his interest in death and how our digital records remain online, being shy and how this influenced his decision to become a journalist, writing about the sleeved blanket known as the snuggie, and the wish to brand the idea of "be happy for what you have."