Define roles for attendees

Enjoy this replay of a great episode with John Kaplan. Preparing for your deal is critical. Preparing others for your sales call has equal impacts on your success. If you want someone to join you on a call (product engineer, manager, etc.), you have to be able to provide them with fluency about the deal and clarity on their role in the conversation. John Kaplan covers what information you need to share and how help ensure those joining you are best prepared.

Here are some additional resources

• How to Ask for Help on Your Deals
• 5 Things to Do Before Your Next Sales Conversation
• Key Things to Do After Every Sales Call

Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.