2min chapter

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Exclusive: Is Australia's New Sprint Sensation the Next Usain Bolt?

The Real Science of Sport Podcast

CHAPTER

Navigating Sponsorship Deals in Athletics

This chapter explores an athlete's relationship with sponsors, focusing on their recent visit to Adidas in Melbourne. It examines the agent’s strategic approach to managing long-term versus short-term deals and the importance of cultivating the athlete's potential amidst commercial opportunities.

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