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#271: VC & The Future of Commerce
DTC POD: How The Best Brands Are Built
The Rise and Fall of Direct Consumer Brands
It was an interesting time. It was kind of a heyday of investing in direct consumer brands. We've all seen the rise in customer acquisition costs. That means it's harder than ever to find your customers and market to them efficiently. So there's just been, it's been easier to start an e-commerce business so the space is more saturated. They always have to be looking for new channels that are totally right on you. There's a really interesting article about the effectiveness of email marketing through apps like TikTok. I think we're going to see this with more companies having their own video apps as well.
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