3min chapter

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#34 Creativity Inc: The Autobiography of the founder of Pixar

Founders

CHAPTER

The Work of a Critic

In 1995, when Steve Jobs was trying to convince us that we should go public, one of his key arguments was that we could eventually make a film that failed at the box office and we needed to prepare it financially for that day. The underlying logic of his reasoning shook me. We were going to screw up. It was inevitable. And we didn't know when or how. In that day on, I resolved to bring as many hidden problems as possible to light - which might seem like an uncommon commitment to self-assessments.

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