Content Marketing Essentials with Ryan Bonnici, CMO at Gympass
Pipeline Visionaries
00:00
Content Marketing
content marketing is a lot of times more aspirational, what's coming and how people are doing things in real life. It's less about a job to be done and more about personal stories, et cetera, and learnings. That becomes a really useful asset for your sales team right? To send to a decision maker, to say, hay, i think you like the your branb was mentioned in this. And that can be kind of that conversation started. If you create a great series, you're getting all these people to essentially guest blog post for you - part influencer marketing and part customer marketing. All roads lead back to your web site.
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