Under the Influence with Terry O'Reilly cover image

S11E15 - Surprising Origin Stories

Under the Influence with Terry O'Reilly

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Hidden Valley Ranch Salad Dressing

Ebe was founded by pierre omidiar, a 30 year old genius who set out to invent a perfect on line market place. Omidiar is now a billionaire and Ebe has 100 and forty seven million active buyers. Kors uses imagery of the rocky mountains; Shanel uses dreamlike imagery of romance. Nobody buys nike sneakers for the advanced inner soul cushioning technology. We buy a product's imagery over the product itself.

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