
Ep227: The 50-Minute Marketing Sprint
More Cheese Less Whiskers
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How to Title a Book - I Want That. That's What I Want
There's five book title formulas that we have. The first one is what I call name it and claim it. And those are book titles that if you just see the words on the cover, you're going to say, I want that. So here's a couple of examples of great books that use that title formula. A four hour work week is one of those. Dave Ramsey, I think there's probably never been two better combination of just two words that convey so much.
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