E280 | Reinventing Go-To-Market: Lessons from Agorapulse’s Upmarket Expansion with Emeric Ernoult
CHURN FM
Strategic Shifts for Expanding Market Reach
This chapter explores the essential strategies for companies transitioning from small to larger enterprise markets. It highlights the alignment of product development with sales requirements, emphasizes key features for attracting larger clients, and underlines the importance of collaboration between sales and product teams.
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