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103. Unlocking Opportunities Through The Application of Jobs Theory: A Conversation with Alasdair Trotter

The Disruptive Voice

CHAPTER

Is There a Difference Between Customer Development and Customer Validation?

Jobs has a key role in strengthening that still further, right? It's a methodology underneath the customer development methodology. And this idea of customers too, and so often time and money are wasted because companies make assumptions which turn out not to be true. You tend to see the really interesting differentiation come from the startups and the FinTechs, the InsureTechs.

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