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The Future of AR Glasses: Corporate Aspirations and Consumer Perception
This chapter analyzes a high-profile demonstration of $10,000 augmented reality glasses by a major tech company, highlighting the challenges of showcasing innovations without immediate market availability. The conversation sheds light on the competitive nature of the tech industry, the impact of media perception, and the motivations behind significant financial investments in AR technology. Additionally, it explores the shift towards wearable devices and the importance of developing a compelling application ecosystem to ensure consumer acceptance.