What's the Next Step in a Search Strategy?

There are different steps that are very crucial for coming up with a inside base consumer strategy. So i think one of the first steps is to create a clear brief or research agency to understand what to look for, what to ignore. Once you have this translation, and once you are able to work together to distil this information and to properly identify k priorities, i think that's another very important step. The next very important step is how to actually translate it from the data from the strategy point point of view to content brief to content creation. It seems like it's a process of funnelling from the very beginning, where you set yourself a brief, and then move to synthesizing the data