Reead: Can you build two businesses in tandem, or d d to pick one? And if so, how do you decide one is an advocacy business and the other business is addressing the market gaps? The next question comes from thena johnstone. She asks whether doing two things at the same time is too much. Reead: If you're too small, sometimes you're not learning the right thing. It's just a little edge on that I think will change a trajectory for me.