Bloomberg Businessweek cover image

Walgreens and CVS Try to Fix America’s Flailing Pharmacies

Bloomberg Businessweek

CHAPTER

Exploring Consumer Views Versus Brand Perspectives on Innovation

This chapter delves into the upcoming report by the Carnegie Consumer Institute, revealing the disconnect between consumer desires and brand conceptions of innovation. It emphasizes the need to realign innovation strategies with consumer preferences to avoid unnecessary product proliferation and cater more effectively to existing market needs.

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