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51. Shannan Monson on Selling Effectively in the DMs, Responding to Objections and Leveraging Human Connection

CEO School with Suneera Madhani

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Sales Is About Human Connection and Making Connections

Sales is about human connection and making connections with people in a deepe rhite. I usually like to wait a couple of weeks before there's any sort of ask, so just start kind of warming up a friendship. Think of this like you are dating someone, which i haven't done and also a decade. So the first thing that i do is i want to create opportunities to just connect with people. Don't send, hey, i've got five spots for a free session. Do you want one? Instead, go watch their instant stories, go common on something they've posted on and actually engage with them first.

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