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An Ancient Solution to Modern Problems
Hidden Brain
The Power of Rituals
The more important the moment, the more extravagant the ritual might need to be. That's because moments that are engineered to have this heightened sense of ritual significance are going to be seen as more legitimate in our minds. For example, you see that state rituals tend to be very extravagant for leaders who have less popular legitimization like kings and dictators.
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