191 - Creating Word-of-Mouth Marketing in Dark Social | Traffic & Conversion Summit 2021
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Beta B Buyers Trust Their Peers More Than Anything Else
The major shifts that i'm seen in the market right now is that, one, buyers trust their peers more than anything else. And so when you think about yourself as a b to b buyer, compared to five years ago, you know that you communicate with, interrect with on line people that do your job,. That's where they're going to research, discover and purchase products. But because companies can't track them in the way that they've normally tracked things with attribution software, most of the companies just don't do them.
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