
Introducing The Wedding Tech Stack
AdExchanger
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Reinventing Wedding Marketing
This chapter examines the shift from traditional marketing to modern strategies in the wedding industry, focusing on the unique challenges faced when adapting to retail contexts. It discusses the evolving preferences of brides, the impact of social media on wedding planning, and the significance of innovative tools and services that cater to their needs. Additionally, it highlights the importance of audience engagement and customer retention strategies in navigating the fragmented wedding retail landscape.
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