Creating Pobo and Phomo

Sachina. Sachina: When it comes to flipping this, so we have phomo and pobo, now we can make better decisions. Now from the perspective of a negotiation or a persuasive process, how can we use those same terms for persuasive purposes? She says one of the ways that brands actually cannot get us is to create social proof. "It's a very powerful way to keep people from just hoarding options"