Facebook used a mechanism to distribute this ap which is being distributed outside the ap store. Third party services managing itd and once you actually went through the sign up, it was clear it was facebook. In exchange for giving facebook access to all of in exchange for facebook being able to say everything that they're doing on that phone. But i don't think people had sense of quite how valuable it was until the wall street journal picked up on it earlier this year. It turns out, reported inside the article, that this type of data was actually part of the reason that facebook made the decision to acquire what's ap. And yet, according t the journal, this impacted their decision to pay so