4min chapter

The Modern Retail Podcast cover image

Rundown: J.C. Penney merges with Sparc, Amazon's new retail ad service & Target doubles down on wellness

The Modern Retail Podcast

CHAPTER

Revitalizing Retail: The J.C. Penney and Sparc Merger

This chapter explores the pivotal merger between J.C. Penney and Sparc, focusing on its implications for the struggling retailer following its bankruptcy in 2021. It examines the challenges faced by traditional department stores and the strategic efforts to adapt in a changing market landscape.

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