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The Squeeze Packs of Peanut Butter
The squeeze pack not only did it create a whole new sub category of products, but also made thi portable, n kind of not butter reality. It all came because i'm a b tbanker, and i wanted protein. I didn't need more sugar or carbohydrates. And then what happened is, when other companies started to create their own squeeze tacts, it really validated i as a category. But what it's really done has been a trial vehicle for our jars, and that's really helped grow the jars....