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Episode 468: How to Create Compelling Copy

The Mind Your Business Podcast

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The Hook Inside Lesson Nine

The headline is essentially the headline that they're going to read when they get to your opt-in or landing page for it. The title is what you call the thing that they're opting in for first hundred leads. And then the last piece, which is the first piece is the hook. All three of these need to be dialed in. We have to put all of our attention here first. If you have the greatest piece of content in the world, but no one knows about it, no one knows why and no one has any desire at all to want to consume it, it really doesn't matter how amazing it is.

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