Inside the industry that made climate denial work
Zero: The Climate Race
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How to Tell a Story That Breaks Through
I try to find sort of a narrative format that people are very familiar with. I would love to figure out the Bernays piano version of climate story, but I haven't figured it out yet. This endlessly amuses me because this is like you or I donating our entire email archive to a library. There's definitely two types of PR guys: Those who do interviews and write articles and op-eds and kind of take credit for their work. But there are definitely a few that prefer to stay behind the scenes and there's almost no media of them.
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