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017: How a $2B Brand Used Community to Drive Growth with Jonathan Cronstedt — Part II

Ten Years In The Making

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The North Star Metric for a Kajabi Hero

Kajabi: The moment that somebody became a Kajabi hero, churn was zero. And it was because they were experiencing the type of success we wanted to create. So for us, every gun was always pointed in that direction. We might lose battles in all of these other areas, but we will win the war. Roas: It took me two and a half years to like, think about this.

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