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Should Sales Teams be Worried? What Generative AI Means for Marketing and Product Teams

AI-Powered Seller

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Harnessing Generative AI in Marketing

This chapter explores how generative AI, especially ChatGPT, can be utilized to enhance website copy and product descriptions. It discusses the importance of human oversight in AI-generated content and emphasizes the need for data-driven decision-making to optimize marketing strategies. Additionally, the chapter highlights the evolving roles of marketing and sales in leveraging AI, showcasing successful examples from various businesses.

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