The Art of Copywriting
Ahead of the Game
00:00
Brand Storytelling Through Written Content
Marketers are hardwired to promote their business. It's kind of in the job description, you know, it's what our boss or our client is expecting us to do. So it's a big mindset shift to not do that, but instead just be of value to the world. There's real power in story. One story can change the world. And tell the story and people are attracted to it; they listen to it and they want to know more. That's what people are looking for now.
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