Social content is driven by engagement metrics only. The biggest driver is how much emotion do you make the person feel? And then keeping the people watching and entertained as they consume your content. Copywriters actually typically do very well on social. Content writers typically do not do as well onsocial.
Jon Morrow might be the most successful copywriter on the web, and he's definitely the best indexed on the web. Jon (the owner of Smart Blogger) and James take today's 80 minutes to unravel the current market conditions for getting paid to write content, how to learn to do it, and how rapidly the market is going to shift over the next 5 years.
In Jon's words, "The future of AI isn't to replace all writers, I think it's going to replace the word processor. Instead of going into Google Docs or Microsoft Word, you're going to go to an AI prompt and you're going to have a writing assistant who you will feed at your novel ideas and it will express them in super interesting ways that you can then choose from to publish on the web."
The pair also discuss:
- Search-driven content vs. social media-driven content
- What are content briefs and who are content strategists?
- Domain authority vs. topical authority
- Copywriting vs. content writing
- AI-assisted SEO keyword generation
- How to get paid to write from home with no prior experience!
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Thank you so much for listening! If you like this episode, please rate, review, and subscribe to “The James Altucher Show” wherever you get your podcasts:
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