3min chapter

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The Marketplace 100: A Glimpse Into the Future of Commerce

a16z Podcast

CHAPTER

The Number One Metric for Marketplaces in 2023?

There's a lot of metrics that we track when we are analyzing marketplaces. The number one factor we look at is consistent across years, and that's arguably the most important top line metric for almost all marketplaces. GMV in some ways is almost a lagging indicator of all of these other kind of amazing things that marketplaces have built to make themselves ideally a sticky and highly retentive platform.

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