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3min chapter
Marketing Channel Fight Club: What Marketing Channel is best?
Marketing Against The Grain
B2B Brands - What Are Burst Tests?
For every BDB brand, there's a finite amount of dollars I can spend based upon the audience that are interested in my product. Burst tests allow you to see what is the limit in terms of how much I can spend. For example, let's say we want to spend $1, get $4 back. Well, there's only a certain amount of audience that we can actually acquire through paid to keep our ROAS at that wonderful rate.
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