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S1 EP1: Amanda Natividad, VP Marketing at SparkToro | Growth Marketing | Content Marketing

30 Minutes of Growth

00:00

The Influence Map

The influence map is a visual framework of how audiences interact with the problem your business solves, and what influences their behavior. You can look at it as, there's a problem discovery, there's brand awareness, further education, and then ends with solution seeking. Lake: This is how more marketers should be thinking about the ways that their audience progresses through the funnel.

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