3min chapter

Retain: The Customer Retention Podcast cover image

Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony

Retain: The Customer Retention Podcast

CHAPTER

How to Over-Index on Acquisition Over Retention

The typical company pays little to no attention to retention. There's a couple reasons that are both scientific and operational for that. In most organizations, the CEO came up through marketing and sales. The account management customer service team reports to the head of marketing. Apple in many ways right now with Tim Cook as CEO is so fascinating.

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