Why That Worked  – Presented by StoryBrand.ai cover image

#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed

Why That Worked – Presented by StoryBrand.ai

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Navigating Price Increases in Streaming Services

This chapter explores how streaming services like YouTube TV communicate rising costs and the impact on customer trust. It discusses the importance of transparency in price hikes and its role in maintaining loyalty, using comparisons with Netflix and examples from other industries.

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