Stop Squeezing The Sponge
Ecommerce Playbook: Numbers, Struggles & Growth
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E-Commerce Scaling Guide - What's Your Advice to CMOs?
The purpose of the e-commerce scaling guide is to equip CMOs with the tools that they need to go to the board, say something that they on paper they wouldn't like, and make them like it. "Your job is to start with what is likely to happen based on the data that you have available to you," he says. 'And I would suggest that you build in the appropriate risk consideration for that plan'
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