Cisco Systems & Urban Decay: Sandy Lerner
How I Built This with Guy Raz
00:00
Urban Decay
You sold urban decay to LVMH, which includes Louis Vuitton. Why? For the simple reason that there's no intellectual property. You can't patent color. So you just figured. Was it worth the price? Was it worth selling it? Um, I, I made money. 400 million dollars. That's not what they paid you in 2000,. But still, you know, you started this company. It's probably cool to see this around. Absolutely.
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