337: Adapting B2B Digital in a Downturn
Renegade Marketers Unite
00:00
The Importance of Understanding Buyers in a Difficult Environment
Binder is a digital marketing company that sells technology to marketers. It's been hit hard by the economic downturn, which has affected its customers' buying habits. CEO of binder says they're trying to understand what buyers want and how sales cycles are changing. Binder now requires additional layers of approval before it can invest in e-commerce projects.
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