Performance Marketing Best Practice

A lot of a marketers that might be listening to this, kind of get a little bit stuck in what they've been doing. And then the metrics actually prevent them from going and doing some of the other things,. Like, if youre 100 % of performance marketing shop right now, you can't go and do brand because the metrics that you set up prevent you from trying anything or deem that it doesn't work. You've kind of boxed yourself in in a quarter ri caus you've and un what's interesting is, five years ago, what we consider best practice from a performance standpoint, only ten percent of companies got and were doing right?