(Best Of!) Advanced Evergreen Sales & Marketing Strategies, with John Lint
The Art of Online Business
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Leo Audience Booster for Accelerator
The trigger to which is usually a registration process. There's also a way of doing that segmentation without even them being on the website because you can then use what we call our opt-in links. The key in our case is going to be the email address. That's the key, that's what the identifier, right? So you need to know that. And that's why there needs to be a registration process, right?So usually it's an opt-in. But let's say you have, and in your case, you have a big email list,. You have a lot of contact already but still want to start doing segmentation. Maybe they're coming up or maybe
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