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4min chapter
Lessons From $1bn in Exits: Behind The Scenes of the ThriveCart Exit
SaaS Interviews with CEOs, Startups, Founders
The Importance of Multiple Buyer Options in Deals
Don't sell to the first buyer you ever speak to, in 99% of situations you haven't sold for enough money. The best way to get leverage is with multiple bidders. In every transaction, you have to decide what matters to you and meet somewhere in the middle. Every deal has to be a win-win.
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