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21min chapter
The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann
Future Proof
Creative Effectiveness in Advertising
This chapter examines the crucial role of creativity in advertising, particularly during the competitive Christmas season. It highlights the balance between humor and effective sales techniques, using notable examples from brands like M&S and Amazon. The discussion underscores the importance of maintaining brand consistency while innovating to engage audiences meaningfully.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode