The Disruption of Google Search

The new Google app organizes the web results and gets me to key things I want to know. We're seeing somebody interact with Google without really clicking through to results. And what's neat about it is that it's in a linear format. So you kind of continue to scroll and type follow questions. By the end of your search, rather than clicking back and cycling through a lot of searches, you have this one feed of information that you've gone through.