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Digitising your supply chain - a chat with Lenovo Chief Technologist and CTO, Dr Ajay Dholakia

Sustainable Supply Chain

CHAPTER

Supply Chain and Customer Centricity

One of the things we have had to think about is customer centricity. So supply chain from one perspective is a back end, you know, under the invisible. It's not just that you deliver on the doorstep and you walk away. If you bring in the customer in the loop, then they begin to see the benefit of their own supply chain enabling better results for them. And so keeping track of that, monitoring that, building those relationships, not just with your suppliers, but the retailers and eventually the end customers is where it starts.

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