We cling to the idea that everything should always be exciting, i don't think we always think it through. Thei're dataa what is that data telling you? Because i think we get confused, and we think we want one thing. We think we want perpetual excitement and happiness forever. That's mania, because it continues to amp up and up and up. And so these things aren't actually bringing me pleasure. Ray, someone thinks buying the new jordans are going to make them happier. But they will never make you happy.