The Power of Personal Branding

I don't really like to use the word stand out because it sounds so loud. Only you can say a certain thing the way you do it with the energy you're having. If you own that, that is your magic sauce. It makes you unique for your best fit customers. I think especially maybe it's also at what level your clients are where they find themselves at a certain point. The word expert or genius comes very natural, but especially when you are starting out and what I experience is maybe it's a thing that women do in their early years of coaching. Like, it's almost like it's a plus or it's decent to really not own something you're really good at