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Geoff Harkness, "Changing Qatar: Culture, Citizenship, and Rapid Modernization" (NYU Press, 2020)

New Books in Anthropology

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Katar Sports Are a Great Vehicle for Branding

The world cup is the most watched event in the entire world every year that it's on television so truly there's a global audience here that is just unparalleled. For katar sports are a way to promote its modern traditional brand to a global audience and you know sports get aligned with all of these esteemed values and ideas like fair competition teamwork cooperation democracy. The problem that katar faces is that because the country is relatively small there's not a great deal of longstanding sports culture.

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