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S1E12: Martech Might Be Different In The States And Asia

Startup Island TAIWAN Podcast

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What's the Main Difference Between Asia and the State for Multi Company?

The multi adoption is higher in the United States compared with Asia. In Asia, there are still many companies that are just starting to adopt multi. The market is less developed in some area, but you can see it's an opportunity. For example, social marketing tool tend to be more widely used in Asia. But while email marketing tool is more popular in U.S., now it's shifting after COVID.

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