The Dichotomy of Lifestyle and Performance Businesses

This episode explores the concept of a lifestyle business versus a performance business, introducing the "Four F's" framework for building a business that serves your life rather than consuming it.

Lifestyle Business vs. Performance Business

Performance Business: Revenue-focused ($10M-$100M+), built to sell, often requires outside investment, 30+ team members.

Lifestyle Business: Built around the Four F's, $1-3M profitable revenue range, small team, owner-controlled.

How can you define your lifestyle business? Find a quiet space (coffee shop recommended) and journal on:

• What does fun look like in your business?
• How do you define freedom for your life?
• What flexibility do you need?
• What's your personal financial success number?

Join Bradley for The Quarterly September 23rd, 2025...

The Quarterly is a business planning workshop. We help business owners make plans for the next three months. Our goal is to help you go from doing all the work yourself to building a business that runs without you. Save your seat here: https://quarterly.blueprintos.com

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