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Exploding the Myths of the GenZ Shopper

The Voice of Retail

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The Myths of the Gen Z Lab

Edelman's Gen Z Lab is a safe space or what I like to call more like a brave space. Giselle, take us through the first myth and then why the frame of myths like these were such common misperceptions. Jackie Hubert: The big confusion becomes a task when we all know that social media is part of our lives but it can also be very surface level and transactional.

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