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Stress Test Your Strategy Before It Fails

HBR On Strategy

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Preparing for Crisis: Rethinking Business Strategies

This chapter emphasizes the need for businesses to anticipate potential failures, especially during crises like the COVID-19 pandemic. It recounts a 2017 exercise with travel industry companies that forced participants to reevaluate their strategies in the face of drastic declines, underscoring the importance of resilience and adaptability.

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